DASH FITNESS

DASH Fitness wanted a collection of videos that captured more than just what their gym looks like. They wanted to showcase the energy, community, and experience of being a part of DASH.

The project centered around a Brand Story that introduced viewers to DASH Fitness, what makes them different, and the community they’ve built from their home in Thief River Falls, Minnesota, to members across the country. Rather than simply highlighting equipment and workouts, the goal was to give potential members a feel for the people and atmosphere behind the brand.

Alongside the Brand Story, we created a short teaser and two 30-second commercials, giving DASH additional content to promote their brand across social media and digital advertising.

Brand Story

30 Second Commercial

Brand Story Teaser

Three smiling individuals in black shirts with white text, standing closely together in a gym, with a dark background and banners reading 'ROGUE' and 'NOBU WORK'.

A woman with blonde hair tied in a ponytail wearing a black tank top and blue shorts performing a tire flip exercise in a gym, with gym equipment and weight plates in the background.

A woman with blonde hair holding a barbell on her shoulders in a gym, surrounded by weight plates and red gym equipment.

A woman lifting dumbbells during a workout in a gym.

A group fitness class with women performing squats while holding dumbbells in a gym with high ceilings and a wall that says "Dance".

A woman with blonde hair sitting on an examination table in a dimly lit room with vertical white lights behind her, looking down with a contemplative expression.

A smiling woman with long blonde hair wearing a black shirt with white text that reads 'Wash Fitness', standing in front of a dark background with two vertical blue neon lights.

A woman with blonde hair smiling, wearing a black shirt with white text that reads 'Wash Fitness,' standing in front of a dark background illuminated by two vertical neon blue lights.